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Ningbo Xinle Holding Group Co., Ltd. (formerly Ningbo Washing Machine General Factory) was first established in 1980 as a limited liability company. It was among the first enterprises to obtain national production licenses and independent export rights, boasting 45 years of specialized washing machine manufacturing history.

Today, Xinle Group boasts total assets of approximately 1.3 billion yuan, occupying a 380-acre factory site with over 300,000 square meters of floor space. Phase I of the company's project features: - One nationally accredited laboratory, leading the washing machine industry in scale; - Over 100 intelligent energy-saving injection molding machines; - Six agitator washing machine assembly lines and one drum washing machine assembly line; - One fully enclosed spray painting line; three internationally advanced TOX cabinet forming lines; and over ten large-scale stamping machines. Phase I production capacity reaches 3 million units. With over 1,500 highly skilled employees and more than 150 technical professionals, the company offers over 200 models across 30 series, including fully automatic agitator washers, fully automatic drum washers, dryers, and semi-automatic twin-tub washers to meet diverse consumer needs.

As a leading force in Zhejiang's home appliance manufacturing sector, “Xinle” ranks among the top in the industry across all sales metrics. Its washing machine exports consistently place among the top three nationally, with products reaching over 80 countries and regions including Central and South America, Southeast Asia, the Middle East, and Africa.

Company Quality Policy:Quality is the lifeblood of a brand, and innovation is its driving force. Our environmental policy: Protect the environment, prevent pollution, conserve energy, reduce consumption, and pursue continuous improvement. Providing users with high-quality products is the unwavering conviction and enduring goal of Xinle employees, and it stands as one of the company's core competitive strengths. We have established and maintain ISO 9001 Quality Management System and ISO 14001 Environmental Management System certifications, approved by the China Quality Certification Center.

All products now carry China Compulsory Certification (CCC), while export products meet international standards including CE, CB, and SASO. Xinle was among the first to achieve national “5A” product certification and has since secured ‘6A’ recognition. Our washing machines have earned titles such as “China Famous Brand Product” and “National Inspection-Exempt Product,” alongside honors including “Zhejiang Famous Brand Product,” “Zhejiang Well-Known Trademark,” and “Zhejiang Renowned Business Name.”

Group Organizational Structure:Ningbo Xinle Holding Group Co., Ltd. owns subsidiaries including Ningbo Xinle Electrical Appliances Co., Ltd., Ningbo Xinle Home Appliances Co., Ltd., Xinle Electrical Appliances (Jiangsu) Co., Ltd., Ningbo Electrical Alloy Materials Co., Ltd., Guangdong Aixi Technology Co., Ltd., Ningbo Timer Co., Ltd., Ningbo Gulf Electrical Appliances Co., Ltd., and Ningbo Chaoju Technology Co., Ltd.

Group's Primary Brands and Technologies:To adapt to new business models and meet consumer demands while tapping into the potential of the high-end product market, Xinle Group launched its premium washing machine brand “Twinwash” in August 2019. Positioned as a high-end home appliance brand blending technology and artistry, Twinwash features core technologies including “True Clean Drum (Dual Wash Upgrade)” and “Hiclean Rinse”. In the home appliance sector, Xinle Group launched the “nestlife” brand in June 2020. Positioned as a fashion-forward, tech-driven premium small appliance brand, nestlife targets young consumers seeking a refined lifestyle. Its brand slogan is: “Bringing warmth to life.”